|
Quarter Three Visitor Numbers for 2007 |
| Visitors |
Percent of Total |
Most Recent |
Value |
Change |
| Total Visitors |
100.0% |
July-September |
20.2 million* |
+0.04% |
| Air Visitors |
46.7% |
July-September |
9.4 million* |
+6.7% |
| Non-Air Visitors |
53.3% |
July-September |
10.8 million* |
-5.1% |
* preliminary figure
| Quarter Two Visitor Numbers for 2007 |
| Visitors |
Percent of Total |
Most Recent |
Value |
Change |
| Total Visitors |
100.0% |
April-June |
22.3 million* |
-2.8% |
| Air Visitors |
51.4% |
April-June |
11.4 million* |
+2.5% |
| Non-Air Visitors |
48.6% |
April-June |
10.8 million* |
-7.9% |
* preliminary figure
| Quarter One Visitor Numbers for 2007 |
| Visitors |
Percent of Total |
Most Recent |
Value |
Change |
| Total Visitors |
100.0% |
January-March |
23.0 million* |
-1.0% |
| Air Visitors |
54.4% |
January-March |
12.5 million* |
-0.7% |
| Non-Air Visitors |
45.6% |
January-March |
10.5 million* |
-1.3% |
* preliminary figure
| Calendar Year Visitor Numbers for 2006 |
| Visitors |
Percent of Total |
Most Recent |
Value |
Change |
| Total Visitors |
100.0% |
January-December |
83.9 million |
+0.3% |
| Air Visitors |
50.8% |
January-December |
42.6 million |
-0.2% |
| Non-Air Visitors |
49.2% |
January-December |
41.3 million |
+0.9% |
| Quarter Four Visitor Numbers 2006 |
| Visitors |
Percent of Total |
Most Recent |
Value |
Change |
| Total Visitors |
100.0% |
October-December |
17.6 million |
+8.3% |
| Air Visitors |
56.8% |
October-December |
10.0 million |
+3.3% |
| Non-Air Visitors |
43.2% |
October-December |
7.6 million |
+15.8% |
| Quarter Three Visitor Numbers 2006 |
| Visitors |
Percent of Total |
Most Recent |
Value |
Change |
| Total Visitors |
100.0% |
July-September |
20.2 million |
-5.0% |
| Air Visitors |
43.7% |
July-September |
8.8 million |
-2.3% |
| Non-Air Visitors |
56.3% |
July-September |
11.3 million |
-7.0% |
| Quarter Two Visitor Numbers 2006 |
| Visitors |
Percent of Total |
Most Recent |
Value |
Change |
| Total Visitors |
100.0% |
April-June |
22.9 million |
+0.5% |
| Air Visitors |
48.7% |
April-June |
11.2 million |
+0.9% |
| Non-Air Visitors |
51.3% |
April-June |
11.8 million |
+0.1% |
| Quarter One Visitor Numbers 2006 |
| Visitors |
Percent of Total |
Most Recent |
Value |
Change |
| Total Visitors |
100.0% |
January-March |
23.2 million |
-0.5% |
| Air Visitors |
54.3% |
January-March |
12.6 million |
-2.2% |
| Non-Air Visitors |
45.7% |
January-March |
10.6 million |
+1.7% |
| Historic Visitor Numbers (in millions) |
| Year |
Domestic |
Overseas |
Canadian |
Total |
| 1999** |
51.4 |
5.8 |
1.7 |
58.9 |
|
2000 |
64.7 |
6.0 |
2.0 |
72.8 |
|
2001 |
62.3 |
5.3 |
1.9 |
69.5 |
|
2002 |
67.9 |
4.4 |
1.6 |
73.9 |
|
2003 |
68.7 |
4.2 |
1.6 |
74.6 |
|
2004 |
73.4 |
4.4 |
1.9 |
79.7 |
|
2005 |
77.2 |
4.4 |
2.0 |
83.6 |
|
2006 |
77.6 |
4.1 |
2.1 |
83.9 |
** In mid-1999, VISIT FLORIDA changed its domestic visitor estimation method to increase accuracy, so estimates made prior to that year are not directly comparable to more recent yearly estimates.
| Historic Economic Impact |
|
Total Tourism Spending (Tourism/Recreation Taxable Sales) 1999-2006:
1999 - $47.2 billion
2000 - $50.9 billion
2001 - $50.8 billion
2002 - $51.1 billion
2003 - $51.5 billion *
2004 - $57.1 billion
2005 - $62.0 billion
2006 - $65.0 billion
* Beginning in 2003, DOR revised this calculation to include 12 kind codes versus 14. |
Total State Sales Tax Revenues from Tourism 1999-2006:
1999 - $2.8 billion
2000 - $3.1 billion
2001 - $2.9 billion
2002 - $3.0 billion
2003 - $3.1 billion
2004 - $3.4 billion
2005 - $3.7 billion
2006 - $3.9 billion |
|
Number of Persons Directly Employed by Tourism Industry 1999-2006:
1999 - 826,200
2000 - 842,900
2001 - 864,500
2002 - 862,900
2003 - 874,700
2004 - 920,700
2005 - 948,700
2006 - 964,700 |
Top Origin States - by Percentage of Total Domestic Visitors (2006):
New York
Georgia
Illinois
Alabama
New Jersey
Texas
Massachsetts
Michigan
Ohio
Pennsylvania
|
11.6%
11.1%
5.6%
5.4%
5.1%
4.7%
4.6%
4.6%
4.4%
4.2%
|
Top International Markets by Number of Visitors (2006)*:
|
Canada
United Kingdom
South America**
Germany
Japan
Australia |
2.1 million (preliminary 2006 figure)
1.3 million
883,000
206,000
70,000
51,000 |
* Due to constraints set by the U.S. Department of Commerce, countries with a sample size less than 400 did not have data available, therefore reducing the countries data was available for.
** Due to limited data from the U.S. Department of Commerce, the decision was made to combine Argentina, Brazil, Colombia, and Venezuela to represent South America for 2006.
Seasonality of Visitation to Florida by Quarter (2006):
Jan-Mar
Apr-Jun
Jul-Sep
Oct-Dec
|
27.6%
27.5%
24.2%
20.7%
|
Florida Travel Facts:
DOMESTIC VISITORS IN 20061
- Florida's domestic visitors said their primary reason for coming to the Sunshine State was for leisure (81.0%).
- The major type of lodging used by domestic visitors was hotel/motel/B&B (45.2%).
- The average length of stay for domestic visitors to Florida was 5.0 nights. Domestic air visitors surveyed stayed an average of 5.2 nights, while auto visitors stayed an average of 4.8 nights.
-
The top activities domestic visitors enjoyed while in Florida were visiting the shopping, beaches, going to a theme/amusement park, and touring/sightseeing.
- The top origin Designated Market Areas (DMAs) for total visitors to Florida were New York, Atlanta, and Chicago. Top origin DMAs for visitors who came to Florida by air were New York, Boston, and Chicago; for auto visitors to Florida, the top three origin DMAs were Atlanta, New York, and Birmingham.
CANADIAN VISITORS IN 20062
- The primary purpose for Canadians was holiday/vacation (76.9%).
- The major type of lodging used by Canadian visitors was hotel (29.0%).
- The average length of stay for Canadian visitors was 18.0 nights but the median length of stay was nine nights.
OVERSEAS VISITORS IN 20063
- The primary trip purpose for overseas visitors was leisure/recreation/holiday (61.3%).
- The major type of lodging used by overseas visitors was hotel/motel (75.8%).
- The average length of stay for overseas visitors to Florida was 11.3 nights, with a median of nine nights.
Sources:
1 D.K. Shifflet and Associates; TNS TravelsAmerica, Travel Industry Association
2 Statistics Canada
3 U.S. Department of Commerce, ITA, Tourism Industries
4 Agency for Workforce Innovation
Recent Tourism Milestones:
- 1996 - VISIT FLORIDA was created. The first and only public/private partnership of its kind in state tourism at the time.
- 1999 - Official Florida Welcome Centers, operated by VISIT FLORIDA, celebrate 50th anniversary of continuous service.
- 2000 - Florida becomes first state to provide a comprehensive Internet inventory of nature-based, cultural and heritage tourism resources.
- 2001 - In wake of the 9/11/01 tragedy, Florida launches largest tourism recovery campaign in the nation's history, made possible by a special $20 million appropriation from Governor Jeb Bush and the Florida Legislature.
- 2002 - VISIT FLORIDA's tourism recovery campaign wins the 2002 Odyssey Award from the Travel Industry Association of America.
- 2003 - Florida tops all U.S. destinations for international travelers with a 24-percent market share of overseas visitors and a 35-percent market share of Canadian visitors.
- 2003 - VISIT FLORIDA wins a total of 21 awards for marketing campaigns from the Travel Industry Association of America, Florida Public Relations Association, Public Relations Society of America, Advertising Federation, and the American Marketing Association.
- 2004 - VISIT FLORIDA named "Most Media Friendly State Tourism Bureau" by the North American Travel Journalist Association.
- 2004 - VISIT FLORIDA becomes the first U.S. destination to sponsor American Advertising Federation's National Student Advertising Competition.
- 2004 - TIA's Summer Research Survey shows Florida as the most popular destination for consumers.
Remember, when using any of our research statistics listed here in any articles or references, please credit: VISIT FLORIDA Research.
For more detailed Florida tourism information, please contact VISIT FLORIDA's Tourism Research Team: TRT@VISITFLORIDA.org. |
