The VISIT FLORIDA research department studies global consumer trends and travel patterns to learn more about Florida's visitors and competitors. Every year our Research Department prepares the industry leading Florida Visitor Study. This useful publication is the premier reference guide for statistics on visitors to the Sunshine State and is only available to VISIT FLORIDA partners.

However, the UK Press Office issues a news release detailing the key British visitor trends which can be found in the News Releases section of this site. If you'd like this and historical data, please contact Katherine Shirtcliffe at 020 7367 0918 or
katherineshirtcliffe@hillsbalfoursynergy.com or Kevin Gibson at 020 7367 0916 or kevingibson@hillsbalfoursynergy.com.