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New Campaign Calls Floridians to Act Now to Help Florida’s Economy
NEWS RELEASE TOPIC: FOR IMMEDIATE RELEASE: May 11, 2009 
VISIT FLORIDA®, the state’s official tourism marketing corporation, will be launching an exciting, new campaign May 12, in conjunction with National Tourism Week. The campaign, Share a Little Sunshine, is a resident-driven, tourism-industry inspired statewide, grassroots effort with the potential to infuse much needed revenue into Florida’s economy. Share a Little Sunshine empowers Florida residents to act now to create revenue and protect jobs by getting back to what matters most—spending time with friends and family. A full media release outlining the campaign and special videos will be distributed by email, Tuesday, May 12.
As the state’s number one industry, tourism is responsible for welcoming more than 80 million visitors each year, which results in over $60 billion in taxable sales revenue and employs in excess of 1 million Floridians. For every $1 spent on tourism marketing, VISIT FLORIDA – the state’s official tourism marketing corporation – generates more than $55 in tourism spending and $3 in new sales tax collections, paid by visitors, not residents. VISIT FLORIDA promotes tourism to Florida through sales, advertising, promotions, public relations, new product development and visitor services programs. As a public/private partnership VISIT FLORIDA has more than 3,100 tourism industry Partners and major strategic alliances with American Express Travel Related Services, AirTran Airways, Disney Destinations, Dollar Rent A Car, The Hertz Corporation, SeaWorld Parks & Entertainment and Universal Orlando. To learn more about VISIT FLORIDA, visit www.VISITFLORIDA.org.
 Attractions (22 items)Authentic Florida (12 items)Beaches (32 items)Corporate Information (30 items)Educational/Historic Travel (2 items)Family (39 items)Festivals & Events (17 items)Golf (2 items)Green Travel (5 items)International (4 items)Luxury (12 items)Meetings & Conventions (5 items)Outdoors (30 items)Special Alerts (7 items)What's New in Florida (17 items)
Visit Our Strategic Partners
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VISIT FLORIDA® is the official tourism marketing corporation for the state of Florida.
All material © 2010 by VISIT FLORIDA®. All rights reserved. Reproduction in whole or in part is prohibited without the written permission of the publisher. Privacy Policy.
All material © 2010 by VISIT FLORIDA®. All rights reserved. Reproduction in whole or in part is prohibited without the written permission of the publisher. Privacy Policy.
