Welcome to the Open Florida page. This new marketing initiative is the first of its kind in the United States tourism industry and provides consumers with a unique online travel planning experience by highlighting specific destinations, products and experiences through rich media video, audio and photography.

We invite you to meet our team of experts who will host experiential videos, provide blog updates and run weekly online chats in the Expert Bios section while traveling with the mobile production crew.

Find out the latest travel news and background information about the Open Florida program in the Media Materials section.

View the experts live in action as they document their travels around the state in the Videos section.

Download Images of the Open Florida RV and climb on board to capture the Open Florida experience.