VISIT FLORIDA’s dynamic global sales team oversees many successful programs around the U.S. and internationally in order to bring Florida to the travel trade industry. The programs are for VISIT FLORIDA’s more than 3,400 Partners and help them reach key audiences and markets. These programs market Florida to travel agents, tour operators, consumers or meeting planners.
To add a listing to the Sales Calendar, contact Gina Tarlow at ginat@VISITFLORIDA.org.
April
Apr/5-6/2008 - GLBT Expo
The GLBT Expo defines its consumers as "The Perfect Niche Market." Now in its 15th year, the GLBT (Gay, Lesbian, Bisexual & Transgender) community is affluent, brand-loyal, well educated and business minded. Show organizers anticipate more than 20,000 attendees and are placing $750,000 worth of advertising to promote the show. VISIT FLORIDA will coordinate a Florida pavilion; providing Florida branding on all pre-show printed materials and advertising, creating a high impact presence and will be a major sponsor.
Apr/11-13/2008 - Atlanta Travel Expo
The Atlanta Travel Expo is a new consumer event including a trade component and an excellent opportunity to showcase your area or property in our No.1 drive market and No.2 overall for air and auto. The show will be promoted with a multi-media campaign supported by The Atlanta Journal-Constitution, reaching more than 1.6 million leisure travelers each Sunday and more than 1.2 million who travel three or more times per year for leisure.
Apr/22-24/2008 - IMEX
This year, IMEX Show management has allocated a large section of the show floor to USA based organizations and destinations. In this area, VISIT FLORIDA has secured premium space located close to the main entrance of the main hall and across from a Café. VISIT FLORIDA will coordinate a marketing campaign prior to IMEX, including e-mail and postal mail, in an effort to drive additional traffic into our stand and encourage the qualified buyers that attend this show to request appointments. Don’t miss out on this opportunity to attend this first rate event that attracts over 7,500 decision makers, including 3,000 from Germany.
Apr/22-29/2008 - UK SuperFam
VISIT FLORIDA in conjunction with Busch Entertainment will host an educational visit for 43 Tour Operator and Travel Agency front line sales personnel to a familiarization tour of Florida.
Apr/28-May/3/2008 - Travel Professionals of Color
Travel Professionals of Color (TPOC) is an organization that promotes training, networking and support of minority travel professionals. The 2008 conference includes a tradeshow held in New Orleans on April 28, followed by a cruise onboard Carnival Cruise Line, April 29 - May 3. Mini TPOC seminars are conducted around the US to increase awareness about the association, the conference and to increase membership. The trade show producer expects to have at least 250 - 300 minority agents (Hispanics and African Americans) to attend the conference in 2008 as well as 70 - 80 suppliers.
May
May/12-16/2008 - Florida Select Roadshow
Mexico continues to be a bright spot for the United States in the international arena because the U.S. is Mexico’s top international travel destination. Based on the number of Mexican travelers who travel outside their country, the United States remains 21 times more popular with them then the next most visited destination. The importance of Mexico as an emerging and growing visitor market can't be overestimated. VISIT FLORIDA is taking its success with FLORIDA SELECT in Mexico City on the road to the most important travel trade professionals in the country. This five day program will target operators, incentive & corporate travel companies, top travel agents and travel writers that promote travel. A series of destination seminars and supplier presentation/discussions with buyers/media will take place in major cities. Partners will have the opportunity to interact with 250 top producers and travel writers from Mexico City, Guadalajara, Monterrey Queretaro and Leon.
May/19-22/2008 - Roadshow
This year, VISIT FLORIDA will coordinate a roadshow to target underdeveloped, second-tier meetings and conventions markets including Des Moines, IA; Kansas City, MO; Omaha, NE and St. Louis, MO.
May/31-June/4/2008 - Pow Wow
June
June/5-7/2008 - Gay Days Expo
Showcase your product to more than 12,000 affluent, well–educated and brand loyal Gay Days attendees. The Annual Gay Days Expo is presented Thursday through Saturday each year during Gay Days in Orlando. The Gay Days Expo has become one of the world's largest GLBT travel, entertainment and business expos. Orlando, Florida's Gay Days Celebration is not just one single event - it is a total gay and lesbian vacation experience!
June/9-12/2008 - Tap Dance
Travel Alliance Partners, LLC is a partner-owned organization of 34 premiere tour operators in the United States and Canada. Attendance to this program is by invitation only to keep the ratio of suppliers to tour operators at the optimum for exchanging ideas. This event features unique opportunities to meet with key decision makers.
